overview
Engineering a Stronger Brand
Creative Composites had the technical expertise to solve problems that much larger companies struggled with. What it needed was a brand that made that capability immediately clear.
Client
Creative Composites
Services
Website, Logo, Photo, Video
The Challenge
Creative Composites was small in headcount but large in capability. That mismatch sometimes worked against them—especially with larger prospects that equated company size with capacity.
Our Solution
We created a more modern visual identity and built a digital presence around proof: strong photography, clearly organized capabilities, technical credibility, and real examples of what Creative Composites can design, engineer, manufacture, and deliver.
Creative Composites Logo
Technology
We simplified Creative Composites’ complex original logo into a cleaner, more flexible mark that reflects the strength, precision, and high-tech nature of its work.
BEFORE
AFTER
Before
Our team initially began working with Creative Composites to develop a series of videos to utilize as sales tools at tradeshows. Following a discussion on the importance of branding, the decision was made to update the logo and brand identity. The first concern we expressed was the existing logo's lack of contrast. Our goal for all brands is to make them "sticky" in a consumer's brain, and that is nearly impossible if they are struggling to read your business name or identify your logomark.
After
The challenge for the new brand was to create a mark that visually represented composites. The key characteristics that we chose to focus on were flexibility, lightweight (yet strong), and individual pieces that come together to form a structure. Lauren was up to the challenge: The final logo meets our criteria and more—it represents "out of the box" thinking, high technology, and energy. The color palette of greens and blues represent the virtually unlimited configurations of composites.
The Website
Creatively Composited
Before AND after
Talk about a transformation
BEFORE
AFTER
Photography
Capability in Focus
CORPORATE VIDEO
Seeing Is Believing
Matt traveled to Creative Composites' location to interview several employees (on video), take photos, and also video their team working throughout their facility. Once back at the Monte office, he and Ashley reviewed the vast quantity of video and photo assets before selecting and compiling the strongest segments to form the corporate video. The video helps viewers gain insight into the Creative Composites team and understand their commitment to quality. Lauren designed graphic labels matching the new logo and website to provide brand continuity.
VIDEO SET
We also created a series of supporting videos centering around Creative Composites' capabilities and industries.