Client: REL Engineering
REL, an innovative engineering firm, made a significant move into a new market sector by redeveloping their service offerings.
As a part of the process, REL needed new branding materials to communicate their engineering services and advanced product offerings, and to represent their corporate culture. They contracted Monte Consulting to develop a series of supporting marketing communication tools that would position REL as a unique firm in industry, focusing on advanced development of materials and streamlined service.
Redefine services: REL offers a range of engineering and fabrication services, and Monte Consulting assisted them in creating the audience-appropriate descriptive language that will be used across their print and digital materials.
Product photography: To create a unified and visually compelling photographic style, Monte Consulting provided on-site and studio photography of REL’s parts, equipment, facilities, and team.
Graphic Design: Monte Consulting redesigned the REL website to present a streamlined corporate image. The website was designed to showcase REL’s fabricated parts and to focus on their metal matrix composite technology.
Website development: Using advanced web technologies and proprietary search engine optimization strategies, Monte Consulting rebuilt the REL website using the new design.
Brochure design: To enable REL to distribute company and service information, Monte Consulting developed and designed two new corporate brochures. The brochures used the new product photography and presented the information in a way that would be useful to REL’s target audiences.
