Monte Consulting assisted Century Extrusion of Traverse City, Michigan on the development of a name and identity for a new international product launch in Shanghai, China.
The new product line, APEX, is the first collaborative effort by Century Extrusion and member company Ruiya Extrusion. Bob Urtel, President of Century Extrusion in Traverse City, MI and Ruiya Extrusion in Nanjing China comments, "The APEX line represents an intersection of extreme durability with competitive cost of ownership and global support."
